10 things to consider when setting up a Genius Bar

Do you know how far back Apple’s Genius Bar goes? 5 years? 10? Nope. Longer. Apple opened their first Genius Bar in 2001 in their SoHo store in New York.  In-house IT departments have been slow to follow their lead, but its happening, slowly but surely.

Every one of our clients that has introduced their own version of the Genius Bar has found them a big hit with their customers. Customers say they like it because:

  • They feel they can get something fixed right away.
  • They get to deal with a real person rather than just a voice on the phone.
  • They’re able to show the problem rather than having to describe it.
  • They avoid having to be talked through tricky troubleshooting steps.

For IT, it can often be quicker to solve a problem in person rather than taking a call, trying to do a remote fix, and then, as is often the case, needing to do a deskside visit anyway.

So, if you’re serious about providing your customers with a great experience, you’ve got some space and a little bit of budget, read on for ten ways to help your genius bar get off to a great start:


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